craft COFFEE
what is it?
Craft Coffee (some might even use the term “third wave”) is more than just the amount of caffeine that comes with the coffee you drink. The same way you can create a great song or the perfect dessert. FIrst wave coffee is the drip brew you make in your kitchen. The second wave is coffee fast - Starbucks, Tim Horton’s, Biggby. Third wave is about what you’re drinking and how it got there - what we call the coffee narrative.
the coffee narrative
Every cup of coffee has a journey before it reaches your hand. Beans are sown, grown and harvested, sold, shipped, roasted, ground and brewed to become the cup in your hand. And every bean is different, carrying significant nuance in where and how it was grown, how it was roasted and how it was brewed. You’re not just drinking a product - you’re drinking a whole story.
rootless partnership
Embers Coffee is partnering with Rootless Coffee Co. to roast and supply our beans. Emphasizing a great roast and ethical sourcing, Rootless is changing the game of craft coffee.
quality & cost
We believe that coffee can be delicious and not break the bank. We are committed to fair costs without sacrificing quality. We also want feedback from our community about what we do well, what we don’t and how we can improve. This is our heart. We believe Southgate deserves the best we have to offer and we are going to give it to you.